While experiences vary, there is no denying that sales kick-offs can be effective on a number of levels. Beyond creating focus and setting the theme for the year, it was at times an opportunity to take in a speaker who brings a unique, or perhaps new view on sales and sales success. But the reality is that not everyone has an opportunity to participate in such an event. Whether it is because your company is too small, or other reasons.
But if you are in Toronto on January 28, you can attend The Art Of Sales Conference, and not only have your own Sales Kick-Off, but take in six great speakers to help set your year off to a great start.
I had the opportunity to speak to two of the presenters just before the holidays, Dan Pink and Matt Dixon. I asked both how things have evolved since they each respectively wrote their books. More to the point what you can expect if you attend the event.
I started by asking Matt Dixon, what can people who have read “The Challenger Sale”, expect at the event. “While I will be reviewing the findings and implication of The Challenger Sale, expanding on some areas we have seen in practice. Those who have read it can expect to learn more about how people have implemented the concepts in the book. Their successes, challenges, and discoveries they made about themselves and their teams as a result.” Dixon went on to say “one thing that reinforces what we found and shared in the book is that it takes time and work to put things into practice, there is no silver bullet in sales”. I couldn’t agree more, we are hunting revenue not werewolves, we need a sound approach, not silver bullets or other superstitions. As for people who did not yet read the book, they can expect to hear the key findings directly from one of the author of the book that has caused if nothing else, great debates among sellers and pundits.
Dan Pink, shared that he will not only be reviewing and expanding on core concepts presented in “To Sell Is Human”, but sharing new research, and how to take advantage of that when putting it into practice. “For those who have read the book, we will be discussing the reality of the perception of sales people”, with the perception running at 4:1 negative, I think we can all get some insights from Dan. For those who have yet to read the book, Dan will be sharing “how not only that we are all in sales, but sales itself is not what it used to be.” Dan went on to assure me that he will be highlighting “practical tips to effectively leverage and make use of the research presented in the book.
These are only two of the sales leaders presenting at the conference. Now if your company had these guys in for your kick-off, maybe you have a reason not to attend, but if not, don’t you think you can kick some sales ass by attending this event?
Not only will I see you there, but you also have a chance to enter to win tickets to this event, just click here to learn more and enter.
See you there,