By Tibor Shanto – firstname.lastname@example.org
A few weeks back I had the opportunity to sit down with Ago Cluytens, for one his Coaching Masters Series interviews. All this week, the posts will feature snippets of the interview, below we will also tell you where you can find the whole interview, but now let’s go to the first extract.
Trigger Events are fine, but there is no escaping that you have to wait for the “event”. But here’s the deal, what you are leveraging is not the event, but the buyer’s reaction to the event. So why not take the training wheels off, forget the “event”, and learn to trigger the reaction without having to wait, with the others looking for the same sign.
Take a look at what I mean.
What’s in Your Pipeline?