As we head into 2018, we are heading into a year that could make the current economic cycle the longest since the great depression. Currently the longest is the 120 months, from March 1991 to March 2001. This could well mean that there is more than a real possibility that the next 12 – 18 months will see an economic slowdown, at the same time many market pundits also point to age of the current bull market, and real possibility of a pull back.
There is little or no doubt that this will impact all of us in sales. How it impacts organizations and individual reps will vary based on a number of factors.