The Pipeline Guest Post – Megan Totka
Social media websites are a great sales and marketing tool, there’s no denying it. I would venture to say that most companies have a presence on at least one social media site, and if they don’t, they should! Many companies are developing marketing campaigns that are design for both online and traditional marketing. For the online marketing aspect, they are normally specifically designed for use on social media sites. Ideally, these campaigns will lead to increased sales for the company.
But how exactly should you use social media to entice your customers to make a purchase? There are quite a few ways to go about it –
Use Photos and Video – social media sites are very photo-centric. There are so many sites out there that encourage users to take photographs of nearly everything they do. Some examples would include Instagram, Pinterest, and Flickr. By taking and posting attractive photos of your products or services, you are more likely to catch people’s attention than by just describing with words. Like it or not, we have become a much more visually-driven society since the advent of social media.
Promote Specific Events – Company events can draw a good deal of attention from customers. These events don’t even have to be sales-related. One of the main goals in sales is just to keep the name of your company or product on your current or potential customers’ minds, right? For example, take TOMS A Day Without Shoes campaign. Is going barefoot for a day going to encourage people to buy shoes? Probably not. But, it does give TOMS a ton of publicity and perhaps people who have not looked at their company before will take notice.
Feature Satisfied Customers – the great thing about social media is that your customers have the ability to give instant feedback. If you like what they have to say, give them a shout-out on your page. You may even get lucky and they may become a brand advocate. This can be really helpful for other customers who have not yet bought from you. When they see positive feedback, it might give them reason to buy. For example, if someone writes a great review of a product, that might be able to sway someone who was on the fence before into giving the product a try.
Build Anticipation – this is particularly important if you are planning to introduce a new product or service. You know when you watch television, sometimes you see commercials for stores or restaurants that don’t have locations near you? Then when one opens nearby, you often feel compelled to check it out. For me, this happened with Kohl’s. They advertised the store in my area for several months before one finally opened. The same goes for the social media world. Prep your customers for new and exciting products or services before they launch. This way, the hype will already be there when you do release the new product.
Social media can be a great way to get customers involved in your business and to close sales. Use it early and use it often!
About Megan Totka
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.