Here is an example of an element discussed in Monday’s post. It’s hard to see the difference when you all look the same. Time for Sales and Marketing to step up and say something that makes a difference for the buyer.
Ever wonder why buyers would rather go it on their own? I did when I was watching my favourite Sunday morning political pundit parade, these commercials were one spot apart in the same break.
If this is the best Marketing and Sales can come up with in speaking to their potential customers, no wonder it is coming down to price, there is little other difference between the two.
No wait, did the one guy shave his beard for the second one? Is it surprise buyers are confused and would rather do it on their own, and companies need apps to do their selling for them?
Back to the drawing board.