The Pipeline Guest Post – Megan Totka
Marketing, advertising, and finding innovative ways to promote your business are all part of a strategy to acquire new customers. If you don’t market, you probably won’t gain much more business – and new customers and more sales are something every business needs.
In a traditional sense, there are lots of ways to advertise your business, and you probably feel like you are doing all of these regularly. However, with so much competition, you need to find some ways to make your brand stand out and ensure your current and prospective customers want to do business with you instead of one of your competitors. Take a look at these 4 alternate ways to promote your business:
Build and market a mobile game.
Get your game created and start marketing it right away – the marketing part is essential to its success. If you don’t tell anyone about the game, how will people play it? A marketing strategy is the key to ensure you succeed in this highly competitive marketing landscape. So go ahead and share the news on a blog or via social media accounts. Include news about it on your website and even in a press release. You’ll want to make various call-to-actions for different networks such as videos or banners, too. While creating a mobile game may seem daunting at first, remember that it’s simpler than ever to create a mobile game, and the payoff can be huge.
While this one is obvious, a lot of people still run a business and don’t have their own business cards. This is the age of encouraging people to “follow me on Twitter” or “like my Facebook page” — but what if the person forgets your business name before they have the chance?
There are many reasons business cards still matter – in fact, they are ideal because you can hand them to people and they will have all of your information right at their fingertips, literally. There are some business owners who tend to feel that we are in the digital age, so business cards are old-fashioned. However, there are lots of situations where a business card is much more convenient.
Many people’s minds go straight to large corporations/brands at the thought of sponsorships, but it’s actually feasible for small businesses, too. Focus on promoting your business at a local level. While something extravagant may not be affordable, you can still find ways to effectively use sponsorship with some creativity.
Think about why businesses turn to sponsorships in the first place—to get the name of the business out there and let people know it exists. If you own a small pet supply shop, you wouldn’t want to hold a bake sale, but instead think along the lines of a local pet show so people who attend learn all about your site and your business – and hopefully remember you when they need to make their next purchase.
Create local awareness.
It’s ideal to gain coverage in local newspapers, websites, and trade magazines to increase name recognition and inform people about your business. Don’t feel like you have to hire an expensive PR firm to help you – there are ways small businesses can do some PR on their own.
First, research publications that cover local business – or your industry. Once you know the writers and publications that cover stories, craft a pitch that will pique their interest of our business. Find ways to explain how your business impacts the local economy, and it’s likely the publication will want to cover a story on you.
Marketing your small or new business is vital to its success, but doing so doesn’t have to cost an arm and a leg and take up a big chunk of your time. Savvy entrepreneurs can utilize these ways to increase visibility and drive customer acquisition to take their small business to the next level.
What are some ways you market your small business?
About Megan Totka
Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at firstname.lastname@example.org.