Last year around this time in a video titled “The One Thing“, in which I challenged you to avoid the temptation of pursuing whole changes and resolutions going into the New Year, and instead focus on one thing. One thing that will measurably improve you execution, you’re selling, and when you master that one thing, build further from there.
Well it’s a year later, time for a reality check, let’s see how you, or we, did on that one thing, what worked, what didn’t, and why. If you did take on the challenge, how did you do?
If you did not accomplish what you set out to do, there are some things to keep in mind. If you gave it a real effort, made some progress, but are not where you want to be, that’s ok, as long as you keep going, don’t settle for “some progress”, go for your goal. If it is taking longer than anticipated try to understand why, and they adjust accordingly. At the times the goal is valid, but the means we choose is not the best. Step back, focus on your goal, the positive impact it will have on your success, and see if there is an alternate path. Don’t mistake with changing your course with changing goals or coming up short. In fact as a sales pro, at times the best thing we can do for prospects is show them how they can achieve their objective though an alternate way they hadn’t considered. If the goal is valid and really key to helping you sell better, stick with it, experiment, and apply the learning, even when it is a result of failed approach.
If you did succeed, congratulations, pat yourself on the back, reap the rewards, and then ask: “What next?”
With all the changes and continuous challenges facing sellers today, you can’t stop and rest on your laurels, you need to use you success as a springboard to your next conquest, right after you examine some elements of how you succeeded. How long did it take, what were some anticipated hurdles you overcame, what were some of the unanticipated that if proactively used moving forward will positively impact your journey.
When did you accomplish success, four weeks, three months, most of the year? Understand the elements, just as you would elements of a sale you want to repeat to ensure you succeed again and again.
Once you have an understanding of the concrete elements, it is time to look forward, and move forward. Meaning decide some things you would want to change in 2014. While you may want to look at more than one, you also don’t want to go crazy. While I will ask you to focus on one at a time, you are now in a position to plan out more through the year; as you accomplish one, roll in to the next, orderly, methodically, each building on the last, setting up the next. Just like a sale, just like planning your sales, like a process, for sales success.