While politics may be dominating populism these days, it does not hold a monopoly on populism, it is part of, if not the driving force for any like-minded group. While most tend to limit their exploration of populism to political and social movements, populism, with all it’s positive possibilities and ugly realities, permeates and exists in other tribal groups and movements, like sales. While others may want to define in loftier ways, in the end, populism at its core, should be “support for the concerns of ordinary people”; unfortunately for those who want to exploit it, it is more a means of “profiting from the concerns (and hopes) of ordinary people, while ensuring that their status will not change in a way that diminishes their opportunity to profit from the concerns of the ordinary”.
A great example of this in sales is the never-ending cry from certain corners, proclaiming, announcing or predicting the death of Cold Calling. The meanest of these are those who predict, and put that prediction just beyond people’s willingness to remember.
Speaking of which, isn’t it about time we dust off all the predictions from last December and see who wins – loses – draws and who cares.