I have often said that the best books for sales people to read if they want to succeed and grow their game are not sales books. Understanding how sales impacts and is impacted by all elements of the real world is key to continuous success. As the “real world” changes, going beyond sales books in order to succeed in sales is a not just a no-brainer, but a survival requirement.
This is why “Not Taught: What It Takes to be Successful in the 21st Century that Nobody’s Teaching You”, by Jim Keenan, is a must read. A must read not just for sellers, but entrepreneurs or anyone looking to succeed in today’s business environment.
What we’ve done in the past is will not be enough moving forward, and certainly not enough if you want to do more than just move forward, but win forward. The information age is changing how people find, evaluate, engage and hire people. By reading Jim Keenan’s new book, Not Taught: What It Takes to be Successful in the 21st Century that Nobody’s Teaching, you’ll learn how the success game has flipped upside down and what it takes for you to win in today’s game. Jim unpacks unique and powerful ways to connect with larger audiences, wield greater influence and win in the 21st century.
While some will want to suggest that this book is for people of a given age or older, it is not. It is for all people looking to improve the way they approach business, sales, and more. You will benefit from this book if you are over 40 or under 30, whether you are a digital native or digital immigrant. The focus is improving how you get things done, not where or when you started your journey. Demonstrating your expertise and right to be called a thought leader cross all these labels.
The book is full of examples, so unlike other books that raise concepts and then let you down by not following through, Keenan does just that. Giving the reader examples and way to apply the topic so you can get more than just a good read, you can succeed in ways you may not have tried before, then encouraging you to continue and go further.
This is not bookshelf decoration, you know, like all those books you bought, read it once and now sit on your shelf forever. This will become your constant companion on the road to success, not only because of what you will learn and use, but because Keenan’s energy comes through, and you’ll reach for the book just to get a hit and re-energize you for your next success adventure. Buy two copies and save on shipment fees, you’ll revisit it again and again, and will soon ware out you first copy.