The Pipeline Guest Post – Kim Willington
Of course you know that social media is a great way to get exposure for your business. What you may not realize, however, is that social media is also a great way to increase direct sales — sometimes right from your feed. The immediate, conversational nature of Twitter makes it ideally suited for promoting your business and increasing sales.
In particular, hosting contests on your Twitter feed can increase your sales, not only in the short-term but also by promoting relationships with customers and generating leads. Here are a few tips for how you can increase your sales by hosting contests on your Twitter feed:
Promote New Products
When you have a new product, hosting a contest is a great way to generate buzz and to sell more of those products. By offering the contest, you instantly get more exposure for the product, amounting to free advertising that gets people instinctively excited about the product. Those who don’t win the contest will feel like they have missed out on something special and will be more likely to go back and buy the product instead.
Follow Up with Exclusive Offers
After a contest is over, you should build on the momentum that the buzz has created for you. You can do so by offering exclusive discounts or other promotions to your Twitter followers and to those who entered the contest. Perhaps you can offer a discount on the product, or you can offer a special free bonus for those who buy the product.
The exclusivity will not only increase your sales, but it will also help you to increase your Twitter following (which can help you build relationships and grow sales later).
A contest is a great way to help you build long-term brand loyalty and sales by helping you to generate leads. The key is to create multiple methods of entry that work for you. This can include asking participants to join your e-mail list or to follow you on Twitter in order to enter. The more valuable the prize, the more people will enter and the more leads you will have.
Of course, the effectiveness of those leads will depend upon what you do next. Make sure you have a strategy for lead marketing that includes developing an ongoing relationship and encouraging repeat sales.
Twitter can do much more for you than help you promote your brand. If used correctly, it can help you to increase your sales of your own products or to generate additional revenue through affiliate marketing and advertising. Just be sure to strike the right balance between promotion and providing your followers the information they need, and you should see success.
Do you use Twitter to increase your sales? Share your tips for success in the comments!
About Kim Willington
Kim Willington is a freelance writer and researcher, where she has recently been researching service desk software. While away from work, she enjoys antiquing and hiking with her retriever, Spencer.