I recently had the opportunity to sit down and talk to Jeff Shore, a leading sales coach, speaker, and author. We sat down to discuss his upcoming book: “BE BOLD AND WIN THE SALE”.
It is no secret that to change the outcome in sales, you need to change the behaviour of sellers, this in turn changes their execution. The question is how do you change behaviour. This is the focus of “BE BOLD AND WIN THE SALE”, and the focus of the interview.
Jeff highlights specific things sellers and organizations can do to to begin the transformation and win sales. Take a look, and pick up the book when it comes out January 3, 2014, and go out and win sales.