Sales Tactic: Using Your Own Brand0

CC Dec 2013

The Pipeline Guest Post - Megan Totka

Does everyone in your company, whether in the sales arena or not, use the products and services that your company offers? If they aren’t, they should be. If you want your customers to use a product, you’ve got to be a strong brand representative and utilize your products in your everyday life as well.

Now, if you are in sales for a wine company, am I saying that you should drink that wine exclusively? No. But if you are selling this type of wine, you need to be able to talk about its features honestly, and it’s best if personal experience is where you’re getting your information from.

I came across an interesting article that talked about salespeople who were pitching CRM software to companies. At the end of each sales pitch, the company that was hiring the CRM firm would ask the potential hire to input the sales report from their mobile device into their CRM system. Only 5 out of the 7 could actually input the information – it seems that the other two, while probably a good face for the company, couldn’t actually use the software.

So how do you avoid being one of the companies to fail the test of using your own product or service? Here are some ways to make your sales pitch stand out by using your product and services yourself:

  • Make sure that all of your salespeople are well-versed in your product’s everyday uses. This is the most important thing to consider – what do you sell. While it may be tempting to let someone who is really good at sales just do the pitch, they really do need to know how to use the product and service themselves as well. Plus, if they know the product, they’ll be better suited to answer questions on your products uses – making the sale more personal and less salesy/rehearsed.
  • Consider putting together a list of the features that your product has that other don’t. Then when you give this list to prospective clients, remind them to compare other companies that they interview to make sure that they have all of the same abilities. Or to make it really easy on prospective clients, compare what your product has with your competitors and show what they’re missing that you have.
  • Encourage your sales force to be honest if they don’t know something. Instead of trying to come up with an answer on the fly, have them tell potential customers that they would like to get them a more thorough answer. While it’s best to have everyone know everything about how your product or service works, memorizing every last detail can be tough.

If you want to easily sell customers your product, it’s best to start using it yourself. How has using your product or services helped your sales?

(Photo Source)

About Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

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