By Tibor Shanto – firstname.lastname@example.org
Words set expectations for buyers, and they impact the way sellers act and execute their sale. Words are a big part of sales, and it is important that sales people think about which words they use, when and how. As in other parts of life certain words have meaning in some context while not in others, words become fashionable, and then become over used. Make sure you use words that complement your actions and have meaning and engage the buyer, rather than turning them off or worse.
Here is what I mean:
What’s in Your Pipeline?