A Proactive Approach to Client Acquisition
Having learned the basics of Triggers through an understanding the fundamental and passive approach of Trigger Events, we now look at the more advanced form of Triggers, allowing sellers to not just wait for and leverage events if and when they happen, but to proactively Trigger buyer’s reactions; reactions that will facilitate engagement before an event triggers a similar reaction. By getting ahead of the curve and the pack, and using buyer zones to adjust planning and execution, sellers can Trigger actions before they become visible to everyone in the form of an event.
By proactively creating and using Triggers, capable and disciplined sellers can engage potential buyers and initiate discussion well in advance of an event, internal or external. This requires not only looking at the market differently, altering their approach based on where the buyer is, rather than waiting for events to move the buyer to a specific point. Simply stated, there is no reason why a capable seller cannot be the one to cause the first domino to fall, and then take advantage of how the other dominos follow.
You will learn to structure your approach to help buyers see beyond the limits of your or their current horizons. How to leverage information to help you put things into to motion that will lead the buyer to consider elements and react in a manner that others wait for events to cause. Learn how to accelerate your active cycles, while fortifying prospects.
Join us today at 1:00 pm Easter for this free fast-paced interactive webinar.
Rejoice, you are now free to move forward without waiting!
What’s in Your Pipeline?