We in sales (should) know better than most that sales/revenue/turnover is the fuel that drives the economy and Capitalism. Increased sales, leads to increased earnings, increased investment, increased wealth – isn’t Capitalism grand. (Let’s not forget that it pays for the air conditioning in this heat wave).
Today I was sitting with a client, and he was telling me about this great book he is reading, Capitalism 4.0: The Birth of a New Economy in the Aftermath of Crisis by Anatole Kaletsky, he was digging it and suggested I check it out. I came home, and checked into my favourite book fulfilment site, Amazon.com; and as the list of related books came up, I saw another book, Capitalism 3.0: A Guide to Reclaiming the Commons, by Peter Barnes; and that’s when it hit me.
My moment of epiphany, the cure for the economy, maybe even the debt ceiling crisis, although I am not sure they would listen to a Canadian, you know we are practically socialists, left of Obama, but I digress, on to the cure.
So capitalism is already at 4.0, yet we in sales are stuck at 2.0, man we are so behind, no doubt a drag on the system. I mean who knew Lehman Brothers would propel Capitalism so far forward that it would leave sales in the dust. Further examination revealed even more.
Capitalism 4.0 was published in 2011, and Capitalism 3.0 was published in 2006, a full year before we in sales started farting around with Sales 2.0, man, behind, behind, behind.
So here’s the deal, let’s get the United Sales Council together, (if we don’t have one I am willing to volunteer the facilities of the Sales Bloggers Union, and or the STA), and let’s pass a resolution to not putz around with Sales 3.0, as some are thinking of doing, and go straight to Sales 4.0, (some of us are already using Foursquare, so what would it take?). It is our economic duty.
Further, in light of the fact that Capitalism 4.0 was such a good seller, is Capitalism 5.0 far behind, exactly. So now that the ranks of the social sphere has swelled with the arrival of Google +, there is no reason for us not to ready the world for Sales 5.0. We should do it now, I hear a bunch of us will be disappearing soon, so the rest of us may be too busy when the time comes, and Capitalism will pass us again.
What’s in Your .0?