The Pipeline Guest Post – Megan Totka
The Internet has opened up a whole new world of marketing and advertising tactics. And although this isn’t breaking news, people are coming up with new ways to utilize the web every day when it comes to sales. But are we letting more traditional sales practices fall by the wayside in lieu of solely committing to digital tactics?
In my experience, the companies with the best strategies are making the most of both types of marketing. Finding a winning combination of traditional marketing and Internet marketing can take some trial and error, but it’s worth it for your company in the long run. Consider these perks of focusing on online advertising and sales:
• Less Expensive
While running a business website isn’t necessarily cheap, there are many ways that you can advertise online for very little cost. Facebook, Twitter, and Instagram offer great outlets for marketing and a variety of tools to help you build your network and share your message.
• Bigger Reach
It typically costs less to reach more people with online marketing. Using social media accounts and websites can generate thousands of views—even hundreds of thousands for successful companies—each month. It’s difficult to reach that many people with traditional marketing tactics and a small business budget.
• More Outlets
There are so many ways to advertise online. Some of the most obvious include social media networks. The biggies include Facebook, Twitter and LinkedIn, but there are hundreds of other social media sites that you might consider using based on your type of business and your audience, among other factors. Community-style message boards, blogs, and websites may also be ideal channels to add to your digital strategy.
Although digital tactics can undoubtedly be effective, traditional advertising and sales still carries a number of benefits, too, including:
• Tangible Nature
Some people like advertising materials that they can see in person or touch. Some examples might include business cards, postcards, or business swag (think branded water bottles, key chains, or pens).
• Increased Permanency
Marketing campaigns such as billboards or magazine ads can be placed for a longer period of time without needing changes. Online, it’s more necessary to keep content new and changing constantly to not only serve your audience, but also search engines.
• Appeal to a Larger Audience
Don’t confuse this with having a larger reach. While online advertising may have the ability to reach a higher number of targeted people, traditional marketing techniques reach multiple generations and income levels and typically aren’t as segmented as digital alternatives.
Your best bet as a business owner or salesperson is to find a balance between the two types of marketing. It’s important to gauge your audience to see which kind of marketing best suits your clientele. If you can find the right combination, you’ll be able to reach a huge audience and give everyone something that they want—not to mention using a variety of marketing techniques will help you increase sales and expose your company to new customers.
About Megan Totka
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.