You have to empathize with sales professionals these days, a demanding market that makes for demanding managers, demanding VP’s, demanding companies, and most importantly there is the needs of the client who pays for the whole thing.  Sometimes it’s hard to figure where to start all the things they know they will never finish, another client call, another voice mail, and there is a new e-mail.  Like George Bush said, “Its hard work”.  And underneath all that is a human being with all the realities that brings. 

To confuse things further there all the sales mavens like me who are full of advice and suggestions.  Some like Renbor actually do it every day, so bring some day to day reality to their “advice”.  Others just write about it, at times glancing out their windows for a reality check, “Yup, still sunny”.  A load of mixed signals and cross messages:

“You need to cold call”
“Cold Calling is Dead”. 

Or the proverbial favourite “Never Cold Call Again”; which is a lot like “The Never Eat Again Diet”.  Camps forming on either side, traditional approach vs. Web 2.0 approach, all vying for the minds, hearts, soul and wallets of an aspiring sales professional.  Sales 2.0 – Sales 3.0; The Four Steps to Sales Success. Not end to the advice out there to confuse an unsuspecting young (or old) rep.

While I understand the value of taking a stand, and pitting one school against the other, it is clear that there is no “One Truth”.  The best thing to do is look for the best they have to offer and put it into practice.

That is where “The Inconvenient Truce” comes in.  A Masterclass designed for the times and the time of year, as you are closing off the dreaded 2009, and contemplating sales in the Post Lehman Brothers era.  This Masterclass, hosted by yours truly, is a whimsical attempt to cut through the noise, and help you borrow the best of all worlds, allow you to create your own recipe for success in you sales, and then put it into practice.  Because the real secret to sales success my dear, is to do it, and that is what this Masterclass with focus on, execution!

Join me December 15th at 1:00 pm Eastern, and get a step closer to being able to answer the only question that counts in sales:

What’s in Your Pipeline?
Tibor Shanto