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Five Ways to Heat Up Your Summer Sales0

june 15

The Pipeline Guest Post – Megan Totka

The warm temperatures and fun outdoor activities make the summer months one of the best times of the year for our personal lives, but not always for business. Kids are on break from school, and families are taking trips, and this means the world of commerce becomes unpredictable. If you are looking for some marketing tips and tools to grow your business, take a look at these five hot ideas to warm up your sales.

Be wherever your customers are.
Summertime is the season of Little League games, festivals, community events and so much more. Set up a booth, sponsor the event, have a banner, pass out pamphlets – do anything and everything you can to have a presence and humanize your business. By getting representatives of your business to places where your customers are, you can do less marketing and make more money. Check the newspaper in advance to see where and when events will be held in your area and make sure it is cleared for you to come and spread the word about your business.

Capitalize on special days.
Think of ideas that you can use to excite people and encourage them to purchase your services or products around holidays or other special summer days. Incorporate the 4th of July and other holidays into your sales techniques and offer free shipping or a gift with purchase to your valued and new customers.

Host a local event.
Even if you don’t have a brick and mortar location, a local event hosted by you can bring new people and position your business as a leader in the community. Since it’s summer, don’t think about an event with speakers, but focus on hosting a fun and relaxing event that gets you in front of prospective customers. Host an event people actually want to attend and give them downtown in a way that makes your business stand apart from others. If you can give back to the community – that’s even better. This is a way to be put on a pedestal in a memorable way and can lead to new business and referrals – use your business differentiators to increase your sales.

Do a giveaway.
Yes, this is making the list again. Giveaways are the bread and butter of marketing techniques. When done in the right way, they can give a significant boost to your sales. If you sell a product that goes with a summery themed giveaway, then one of your products is the perfect item. If your product isn’t appropriate to give away during the warmer months, get creative and capitalize on the benefits of giveaways. Take advantage of the fact that your potential customers are vacationing and give away leisure items to anyone who enters your brick and mortar store on a predetermined day. Consider items such as coolers, water bottles, or fans that your customers will use on hot summer days – and make sure they have your name website and contact information on them.

Target vacationers.
If your business is in an area where tourists will visit during summer months, use it to your advantage. Promotional outreach can get you far, so hopefully you allocated some dollars to market to those visiting your town. Consider incentives such as a free appetizer or free dessert with the purchase of an entrée to get vacationers in the door.

Local summer events such as festivals and fairs can generate revenue, help you build your brand and introduce your business to prospective customers. Use outdoor summer promotions to your advantage and heat up your summer sales. Get the word out about your summertime offerings to local magazines and newspapers so potential customers know how and where to find you.

How do you boost your summertime sales?

About Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at megan@chamberofcommerce.com.

Website: www.chamberofcommerce.com

Photo credit

SMB Acuity – Toronto June 17 (@SMBAcuity)0


I am participating in what promises to be one of this years most engaging B2B Marketing and Networking events. As a presenter, I have been given a special discount code that I’d like to share with you.


SMB Interactive Panel Session
You don’t want to miss!
The needs of small and medium size businesses (SMB’s) are often different based on the stage of their business growth. Hear directly from small business owners based on the number of years they have been in business, size of business and from different types of businesses (start-up, technology, service-based, retail and more).

Prepare your questions for this interactive discussion and learn their challenges and opportunities in engaging suppliers, how they buy, which brands they buy from and how they choose their brands.

Plus, gain valuable actionable insights and best practices on ROI and engagement to increase the success of your next B2B marketing and sales campaigns.

What is SMB Acuity?
Bringing you together with a group of your peers, as well as leaders in business-to-business marketing and engagement, SMB Acuity is designed to share actionable insights, proprietary research and best practices around engaging Small and Medium Sized Businesses. There will be some great opportunities to network with leaders in and outside of your industry. Get the inside scoop on SMB’s in Canada – June 17th in Toronto.

As a reader of the Pipeline, we are offering you a special offer, use code SMB100 when you register, and get $100 off the normal price; register now for this special event!

Details and reg

The Art Of Marketing – May 25, 20150

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The Art of Marketing – Metro Toronto Convention Centre
May 25, 2015


This one day conference features five internationally renowned bestselling authors and thought leaders, who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. Don’t miss out on your chance to gain a competitive advantage and network with over 1,500 of Canada’s most influential marketers.


Gene Simmons
Charlene Li
Dr. Robert Cialdini
Nir Eyal
Brian Wong

Develop answers to the questions currently facing your organization, The Art of Marketing will provide a clearer understanding of how marketing has changed, what role it now plays in the buying decision, its impact on your business and ultimately how the consumer views and interacts with your brand in a crowded marketplace.

As a reader of The Pipeline, you can save $50 per single ticket and $100 per ticket for groups of 3 or more, by using Promo Code:RB22, or click here.


Tips to Use Your Business Differentiators to Increase Your Sales3

April 15

The Pipeline Guest Post – Megan Totka

One great way to make your business rise to the top is to focus on what makes it different from the competition. What you do with that realization can make your business. Get more out of your selling time and learn why your business is different from the competition — and why your differentiators matter to your customers.

There isn’t a single business out there that can thrive by selling products at a reasonable price exclusively. Here are five tips for integrating your differentiators into your everyday sales.

1. Understand your business differentiators and how they benefit customers.
Even if you’re selling a service or product in a competitive space, there is always something that makes your business stand apart from others.

Think about the anti-aging market. How does a company make its skincare line stand apart from the other ones out there? While price is important, hone in on what else there is to offer customers. How can you help them? What can your products do that other skincare products can’t?

As a business owner, you need to focus on your value-added difference and that will help distinguish your business from all of the others like it. It’s also vital to know and communicate to your customers what makes your business one of a kind. Make sure you can explain to your customers what impact your differentiators have on them. Focus and advocate for those differentiators – this is one of many ways to attract more new business.

2. Understand your competition and how to sell against them.
To help refine your own differentiators, it is helpful to grasp what your competitor’s differentiators are too. Get to know their strengths and their weakness. It’s important to understand the ladder – it can help you can step up your game in those areas. If you do lose a sale to the competition, go ahead and be brave: ask why that prospect chose to do business with them instead of you.

3. Always have integrity.
In a recent study by The Institute of Business Ethics, it was found that companies displaying a commitment to ethical conduct outperform companies that do not display ethical conduct. No one trusts or wants to do business with a salesperson that is dishonest and stomps all over competitors in an over-the-top sales pitch. Stay true to your business core values – and to yourself. Avoid highlighting the competition’s negatives – just be better about explaining your positives. Selling isn’t an effortless business, but a salesperson with integrity – someone who does the right thing at all times – is a massive differentiator and goes a long way to creating a compelling experience for their customers. Building a reputation of integrity takes years – but it only takes a few seconds to lose.

4. Integrate your differentiators into your marketing messages.
As you develop a marketing platform, make sure your differentiators play a big role in it. Your sales and marketing operations should be ingrained and clear so your customers can plainly see why you are the business he or she should chose to support.

5. Ask — and listen to — your customers’ wants and needs.
Your customers are the ones who can really help you figure out how to succeed in the business world. What matters to them? For a moment, step outside of your business box and look at it from a customer’s point of view. This can help you change your sales pitch and marketing message to focus on what exactly will help you seal the sales deal.
There are a lot of great businesses that offer good products and services. In order to make your business stand apart from all of the others out there, always remember to operate with integrity. Take the time to understand your differentiators and keep those at the forefront of your mind. Always listen to your customers and focus on what they want and need, not what you want to sell them.

How do you convey your differentiators to your customers? Has it helped you find success?

About Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at megan@chamberofcommerce.com.

Website: www.chamberofcommerce.com

Photo via flickr.com


Easy Ways to Use Social Media for Sales1

CC Aug 14

The Pipeline Guest Post – Megan Totka

Let’s face it; social media is the future of sales. Actually, it’s the right now of sales, too! Social media is an inescapable force in the lives of billions of people. Are you harnessing its power for your sales initiatives?

There are so many different social networks; truthfully, it’s hard to keep track of them all. I think in general, unless you have a very specific business type, that it’s best to aim for the biggest social networks that people frequent. Facebook is an obvious one, but others that are popular in the business and marketing world are LinkedIn, Twitter, Google+, and Pinterest.

Here are a few easy ways that you can harness the power of social media for sales:

Facebook’s graph search. Use the graph search function to narrow down people who might be interested in your product or service. You can search by the company people work for, their interests, or the state/region/city that they live in. This can be really helpful when it comes to looking for a specific type of person that you want to sell your company to.

Twitter’s advanced search. Twitter offers users the opportunity to search for keywords or phrases that people have tweeted. For example, if you own a hair salon, you could search for people in your area that have recently tweeted that they need a haircut or are looking for a great salon or stylist. Twitter users will often reach out to their followers when they need a recommendation for a product or service. Be on their list!

Google +. While Google + may not have as many users as Facebook, it’s definitely a powerful influencer when it comes to search engine results. Add influential people in your industry to your Google + account and share, share, share.

LinkedIn. Arguably (or, really, not so arguably) the dominate social media force in the business world, LinkedIn has the one of the better search features that you can utilize to find new sales leads. LinkedIn’s advanced search can help you to find and target people in a certain job, field, by interest, or in a certain radius or zip code.

Using social media to increase your sales reach is a no-brainer. Use the networks that you are likely already a part of to boost sales.

Image via Shutterstock

About Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Using Content Marketing to Drive Sales1

cc feb 14

The Pipeline Guest Post – Megan Totka 

Using content marketing to drive sales will certainly only continue to grow exponentially in 2014. Nearly every company, small or large, will use this tactic to increase their sales.

If you look back on content marketing, you’ll come across examples that predate the Internet. Content marketing is certainly not a new strategy, but it is one that has been made easier by technology. Several hundred years ago, content marketing was possible, but it was certainly a little tougher to get your sales message out there. A few of the examples offered were John Deere, who published a magazine offering farming tips, and the Jell-O company, who distributed free cookbooks full of recipes using their product. Both companies have obviously done quite well for themselves.

So what should you do to effectively use content marketing to drive sales in 2014? Here are a few things to consider:

Visual content – infographics, which gained lots of popularity in 2013, will continue to be on the rise in 2014. People love getting their information in a visual manner – less reading, more colors. Infographics were used by 51% of B2B content marketers in 2013.

In-person events still rule – a survey of B2B marketers showed that people still think that in-person events are the most effective way to market and sell to potential customers. While most of the time, the Internet is king, in person marketing is still very much an effective strategy.

Strategy vs. no strategy – while we can argue that anyone who is involved in marketing has needed to devise a strategy, not everyone actually records a concrete marketing plan to follow. However, the same survey as mentioned above shows that companies who have a documented content strategy think that they are successful about 66 percent of the time, compared to companies that don’t have a recorded strategy thinking that they are successful only 11 percent.

Content marketing still poses some challenges – the B2B marketing group reported that there are definitely still some challenges to be overcome when it comes to content marketing. Some of the top concerns are not having enough time to produce quality content, a budget shortfall, and a lack of vision.

We all know that sales and marketing need a delicate balance in order to work well without overwhelming your customers. Content marketing is a way to build your brand while offering useful information at the same time.

(Photo Source)

About Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Surf’s Up! Riding the Pipeline to the Shores of Success1


The Pipeline Guest Post – Susan Payton

This might come across as mind-blowing, but here’s the secret to better sales:

It’s not about getting tons of leads into your pipeline. It’s about how you treat them once they’re there.

When it comes to your sales pipeline, if you’re focusing on quantity—and not quality—you won’t realize the conversion rate you could if you instead worked on the following three goals:

  1. Qualify leads early
  2. Direct leads into the appropriate funnel
  3. Customize messages to each funnel throughout the journey down the pipeline

Know What a Lead Looks Like
No, “everyone” doesn’t qualify as a lead. Look at past customers you’d like to replicate. What characteristics did those customers possess? What were the actions they took to arrive in your pipeline? Those actions might include:

  • Downloading a white paper on your site
  • Signing up for your emails
  • Signing up for a free account or trial
  • Visiting a specific page multiple times

Technology allows you to be very specific in the actions you track online, so there’s no reason you should treat all leads equally.

Set up lead scoring criteria to help you identify hot leads early in the process. Assign a numeric value to the transactions that landed them in your pipeline, as well as a lead’s job title—for those B2B marketers—and demographics data if you can get it.

Target, Target, Target
You probably can identify certain types of leads or customers based on your past experience. You probably have seen leads who ask a lot of questions and are slow to buy—if they buy at all. You’ve also probably encountered those who want to make a decision now, and don’t require a lot of handholding. You can probably think of other types as well.

The point here is: you want to break down your initial lead bucket into as many funnels as possible so you can maximize the impact of your marketing messages to each segment. The quick decision-maker shouldn’t get the same automated emails as the questioning customer, because his lead time will be virtually nil.

Master the Marketing Message
Make sure your messaging fits the lead profile. That slow-to-buy lead will want plenty of information about your product, not a promotional offer. The quick customer may respond better to a $10 off coupon via email. Test until you’re getting the best conversion rate possible. One way to do this is with customer relationship management (CRM) software.

That software will allow you to align your offline marketing and sales efforts with the needs of each customer profile. If you’re using CRM for marketing and tracking valuable customer data, it’s easy enough to create categories for customer types, as well as develop a key your sales team can use to know how to best approach a given type of customer.

For example, if it’s customary for a salesperson to call every lead personally, he might not want to do so with a quick decision-maker. It might be unnecessary, and if all of the lead’s other behavior has been online, he might not welcome a phone call.

Track Everything
CRM software will only come in handy if you’re tracking the right information, which is pretty much all information about a customer. Every person who interacts with a lead should make notes about their conversation, as well as provide recommendations for future communications.

You should be able to look at a lead’s profile and get a sense of what he has responded to. If you’re automating email messages, you shouldn’t need to do much, provided the communication is effective. If it’s not, look at results across that particular segment and see if the lack of response is indicative of the bigger picture. If so, tweak the message and try again.

Continue to Tweak the Process
Sales isn’t an out-of-the-box solution for most brands. It’s a continual effort to discover what works to increase conversion and sales. But over time, if you’re paying attention to your leads’ responses, you’ll see better results, making the corrections smaller and smaller.

Your pipeline should net you a better conversion rate (and generate fewer dead leads along the way) if you’re truly paying attention to what makes your customers tick.

Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s also the founder of How to Create a Press Release, a free resource for business owners. She’s written three books: DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and contributes to several sites, including ChamberofCommerce.com, The Marketing Eggspert Blog, CorpNet, Small Business Trends, and BizLaunch. Follow her on Twitter @eggmarketing.

Mastering the Cross-Sell2

CC Jun 13

The Pipeline Guest Post – Diana Doherty

“Would you like to add batteries to your purchase?” Nearly everyone has encountered this type of cross-sell. It’s an easy way to increase the sale of anything that requires battery power. The basics of cross-selling, like offering necessary components to an item, are no secret. Take your sales up a notch with master cross-selling techniques.

Important Distinction
Cross-selling and up-selling both result in a larger total purchase in one sale, but they involve different techniques. In an up-sell, you will talk your customer into buying a better, generally more expensive, version of the item they intended to purchase. When you cross-sell, you give customers the opportunity to choose complementary items or services to their purchase. A common example is the extended warranty offered on a product at the time the product is purchased.

Just about every sale is an opportunity for cross-selling. Some methods of creating additional sales are effective in just about any situation (as in the battery example). However, other ways of getting those related sales will differ depending on whether your customer is buying online or at a brick-and-mortar location. With online shopping, you can use all the data about a person’s shopping experience to offer them items they will probably want, even if those other items are unrelated to the original purchase.

Making the Cross
The many ways of offering additional items to your customers can be overwhelming. You may even be concerned too many offers will chase away a sale. Customers appreciate recommendations. Take advantage of the times and places it makes sense to let them know about accessories or other items to help them get more out of a purchase.

  • Tailor Recommendations: If a customer is buying a brand new guitar, it would make more sense to offer guitar picks than a violin bow. Whether online or off, make sure the items you’re cross-selling make sense based on what your customer is purchasing or has purchased in the past.
  • Encourage Customer Reviews and Expert Opinions: One of my favorite ways of finding a new book to read is to check out all the little staff recommendation postcards bookstores post. Whether you collect thousands of reviews per product, like Amazon.com®, or you post a single expert opinion, trustworthy opinions can help you cross-sell by convincing the customer they need an item.
  • Get Timing Right: Spontaneous purchases are most likely to happen if you present an item to the customer at the time of purchase. This is most obvious online with recommended items displayed before finalizing a purchase, and offline with register displays including commonly forgotten items like those batteries.
  • Implement a Post-Purchase Cross-Sell: Use the confirmation email online or the receipt in a brick-and-mortar to offer items accessories and other tailored offers. This is also a good time to offer a small discount or a coupon to the customer on those recommended items, further increasing the likelihood of a future purchase.
  • Offer Budget Bundles: Another popular way to cross-sell is to offer a group of items together. Cable and cellular companies have practically built entire business models from this method. When bundling, all items should have value to the customer, or they’ll likely pass it up.
  • Be Price Considerate: Cross-sells are most effective when they cost half-price or less than the original purchase. Again, this falls naturally in line with accessories to a product, like a screen protector, case, and stylus recommended during the purchase of a tablet. The price of these items is so much less than the tablet that the value of the items becomes more significant than the additional cost.
  • Listen to the Customer: Whether you are personally listening to a customer speak or tracking their online past purchases, really listening to what your customer needs will tell you everything you need to know to offer them cross-sells that make sense and meet their needs.

Customers will appreciate recommendations given with genuine attention to their needs. You’re more likely to close the cross-sell when you offer useful additional items instead of a “top sellers” list of unrelated items or things that are too expensive compared to the original purchase. Track your success with each of these methods and adjust them as needed to master cross-selling to your customers.

About Diana Doherty

Diana Doherty is a freelance writer specializing in SEO content, and is a contributor to ChamberofCommerce.com. She loves all things tech, photography, craft, military family life, and business. She earned her BA in English Writing Arts from SUNY Oswego.

How to and Why to Cold Mail – Sales eXchange 2032

by Tibor Shanto – tibor.shanto@sellbetter.ca


If you are a regular at this blog, you know that I am big proponent and supporter of cold calling.  I don’t fall into a camp.  I think clod calling is a necessary part of a multipronged approach for engaging with potential buyers you have not have not spoken to before, or have a means of generating a referral to.  While social media is a big plus, there are times when still the most direct, cost and time efficient to get “in front” of someone is to pick up the phone and make a cold call.

Unlike some others who will tell you to use only one method over another, I have more respect for your intelligence and time than to tell you to only cold call and ignore referral selling, I believe you need to leverage as many tools and resources as are available to you to get you message to the right person.  Furthermore, the reality is that in some markets, with some products, where the audience is not involved in social media, or is unreachable through referral, your choices are limited, especially if your goal is to engage and sell, not just to look cool and modern.

One key reason you want to use as many tools as possible, is that it could take many touch points to get someone to engage, not to buy, but just to engage, depends who you read it could take anywhere between 5 – 9 touch points for the nickel to drop with a potential buyer.  Consider:

  • 48% Of Sales People Never Follow Up with a Prospect
  • 25% Of Sales People Make a Second Contact and Stop
  • 12% Of Sales People Make a Second Contact and Stop
  • Only 10% Of Sales People Make More Than Three Contacts
  • 10% Of Sales Are Made On the Fourth Contact
  • 80% Of Sales Are Made On the Fifth to Twelfth Contact

To make the most of the touch points, you need to mix up the modes of approach.  As with most tools, it is important you use the right one for a desired outcome.  What follows assumes:

• You need to have a direct conversation with the prospect to sell successfully, either face to face or by telephone.  • The e-mail in question is your very first attempt to reach the prospect.

Given the above, especially the second point, you need to determine what your objective is.  If you have never spoken to the buyer, the objective is clear, to schedule a firm time for the first conversation.  It is not to sell, deliver your value prop, start a relationship, or anything other than getting their commitment to speak at a specified time.  You want a call back to confirm the call, or as you will see in a moment, to actually schedule a meeting.  If your goal is different than that, what follows may not be for you.  On the other hand if you have never spoken to them before, and you need to direct, then what other outcome could you hope for?

The Format

Keep it short, two or three lines – in a 140 character world, you need to focus.  Chances are your e-mail will be read on a mobile device, if you don’t capture them in that first screen, you won’t.  You may get one flick of the thumb, the second will be to delete.

The Subject Line – think of how you do things, first question do I know this person? If not, you look at the subject line, if it doesn’t grab you, delete.  If it does, you may open it, as a result the subject line is crucial, as the reader will not know you.  This is why your subject line should be your call to action with a question mark.

Example (from a few years back):

Subject:  Meeting June 30, 9:30 am?

Dear Mr. Prospect,

I am Tibor Shanto Principal with Renbor Sales Solutions, over the last three years we have helped The Business Development Bank of Canada set more appointments with Canada’s small business owners.  I read about The Scotia Bank RV, and am writing to set up a meeting to discuss how we may help you and Scotiabank reach your objective.

How is Monday June 30th at 9:30 am?

Thank you in advance, Tibor Shanto

Result, within 90 minutes, I had response saying the date did not work, but they suggested an alternative time for us to meet.

Doesn’t work every time, about 10% – 20% of the time it does, but it is just one of many tools.  Combined with voice mail, a presence in social media, and you have an effective means of engaging, or at the least, an effective touch point.

An interesting observation, while the perfect result is 10 – 20 percent, I do see a number of people visiting my site after getting the e-mail, and while many may not call back, when I follow up with my next touch point, they are more aware of who and why.  When they visit the site, check out the blog, see what I am up to on social media, I am willing to bet, that some of the appointments I get through other channels with these same people was helped by the initial short and direct e-mail.

What’s in Your Pipeline?
Tibor Shanto

A Passion For Life1


For many, summer is a time to take it back a notch, relax, and enjoy a slower pace.  For others it is a time to bear down and focus on things they want accomplish, they spend time preparing their next adventure and conquests.

If you’re not ready to left the summer drift by, and see it as an opportunity to reignite your passion and take things to the next level, we have good news for you.

On July 24, Legacy Mastery, is presenting a fantastic event in Toronto: A PASSION FOR LIFE, is a full day event pack with today’s EXCEPTIONAL LEADERS who will transform your BUSINESS, PROFESSIONAL & PERSONAL PERFORMANCE.

I know it sounds like a big statement, but the day lives up to it, here is the roster:

  • Tony Robbins – Peak Peformance – Entrepreneur, Author & Peak Performance Strategist World Authority on Leadership Psychology
  • Robert Greene – Keys to Mastery – Best Selling Author , The 48 Laws of Power, The Art of Seduction, and Mastery
  • Chip Heath – Creativity & Branding – Best Selling Author of Switch, Made to Stick and Decisive Loretta LaRoche – Work Life Balance – Acclaimed Stress Expert, Author, Humorist and Motivational Speaker
  • Joe Plumeri – Success Strategies – Chairman and CEO of Willis Group Holdings (2000-2012) CEO, Citibank North America (1999–2000); Chairman and CEO, Travelers Primerica Financial Services (1995-1999); President and Managing Partner, Shearson Lehman Brothers (1990-1993)
  • Desiree Rogers – Customer Relations – CEO, Johnson Publishing Company, LLC; White House Special Assistant to President Obama; 2009-2010, White House Social Secretary, 2009-2010

A great bill no matter what you have your eye set on, you’re bound to get the inspiration and practical steps you need to succeed.

And As you would expect, as a reader of The Pipeline, you can register now, use the code RENBOR, and receive $100.00 courtesy of Renbor Sales Solutions and the good folks at Legacy Mastery.

These events tend to fill up fast, act now to get your seat, and your $100  discount by using the code RENBOR.

Enjoy and profit!

Tibor Shanto

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