The Pipeline Guest Post – Megan Totka
The warm temperatures and fun outdoor activities make the summer months one of the best times of the year for our personal lives, but not always for business. Kids are on break from school, and families are taking trips, and this means the world of commerce becomes unpredictable. If you are looking for some marketing tips and tools to grow your business, take a look at these five hot ideas to warm up your sales.
Be wherever your customers are.
Summertime is the season of Little League games, festivals, community events and so much more. Set up a booth, sponsor the event, have a banner, pass out pamphlets – do anything and everything you can to have a presence and humanize your business. By getting representatives of your business to places where your customers are, you can do less marketing and make more money. Check the newspaper in advance to see where and when events will be held in your area and make sure it is cleared for you to come and spread the word about your business.
Capitalize on special days.
Think of ideas that you can use to excite people and encourage them to purchase your services or products around holidays or other special summer days. Incorporate the 4th of July and other holidays into your sales techniques and offer free shipping or a gift with purchase to your valued and new customers.
Host a local event.
Even if you don’t have a brick and mortar location, a local event hosted by you can bring new people and position your business as a leader in the community. Since it’s summer, don’t think about an event with speakers, but focus on hosting a fun and relaxing event that gets you in front of prospective customers. Host an event people actually want to attend and give them downtown in a way that makes your business stand apart from others. If you can give back to the community – that’s even better. This is a way to be put on a pedestal in a memorable way and can lead to new business and referrals – use your business differentiators to increase your sales.
Do a giveaway.
Yes, this is making the list again. Giveaways are the bread and butter of marketing techniques. When done in the right way, they can give a significant boost to your sales. If you sell a product that goes with a summery themed giveaway, then one of your products is the perfect item. If your product isn’t appropriate to give away during the warmer months, get creative and capitalize on the benefits of giveaways. Take advantage of the fact that your potential customers are vacationing and give away leisure items to anyone who enters your brick and mortar store on a predetermined day. Consider items such as coolers, water bottles, or fans that your customers will use on hot summer days – and make sure they have your name website and contact information on them.
If your business is in an area where tourists will visit during summer months, use it to your advantage. Promotional outreach can get you far, so hopefully you allocated some dollars to market to those visiting your town. Consider incentives such as a free appetizer or free dessert with the purchase of an entrée to get vacationers in the door.
Local summer events such as festivals and fairs can generate revenue, help you build your brand and introduce your business to prospective customers. Use outdoor summer promotions to your advantage and heat up your summer sales. Get the word out about your summertime offerings to local magazines and newspapers so potential customers know how and where to find you.
How do you boost your summertime sales?
About Megan Totka
Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web. Megan can be reached at firstname.lastname@example.org.