So it is a holiday up here in Canada, Thanksgiving, we do ours early so we get all the good turkeys, and it is a holiday in the States as well, Columbus Day, a day to celebrate a guy who gets credit for discovering something long after it was discovered, and not what he set out to do to begin with. Sounds like sales already. But with the holiday mode, I thought it is a good day to ponder those things we may not have the luxury to think about when we are not luxuriating.
Here is one, I was recently interviewed for a B2B sales podcast. The host, a nice fellow, asked me a series of questions he said are put to all who appear on the podcast. “Go for it” I said; “Who is the best sales person you have ever known?” I gave him the name of two active sales people working for large sales organizations, and what I thought made one of them great. What he said next got me wondering. “Of all the times we asked this question, you are the only one who actually named real sales people”. Really, “What did the others say?” I asked.
“Some said Jesus, others Obama, or Steve Jobs”.
So I am not here to argue about these as being sales people, although if you’re gonna go biblical, isn’t the serpent a better choice, I mean did he not sell Eve like big time.
What really got me wondering is why the other pundits couldn’t name real sales people. We all put ourselves out there as making a difference for sales people and sales organizations. You would think in the course of that you may have met some great sales people, or better yet, been a significant factor is creating at least one great sales person. Why would they have to go for feel good bullshit choices like those?
Most of them I am willing to bet have not met Obama or Jobs, and certainly have not worked with them close enough to assess their selling skills. I mean what criteria would they have used? I am not even going to bring JC into this, I am sure that many pundits will have felt that they have met the son of God, but again, was he selling at the time? Looking at some of the sales people who have come out of that school, Jim Bakker, Jimmy Swaggart or Ernest Angley, you gotta wonder.
Hmm, what’s the deal then, are they working with sales people, are they selling? Don’t get me wrong, there is nothing wrong with being a learned observer, the theoretical side of sales is important in ensuring improved execution. But there is a difference between talking about and talking to, between talking about and doing. I mean when someone asks who the best boxer was, you’re more likely to say Muhammad Ali than Howard Cosell; just wondering.