Guest Post – Megan Totka
When thinking about writing a blog for a business, most people are not thinking about the blog itself bringing in revenue. The objective is usually to draw people in to the website with a good story, where they will then click around and perhaps make a purchase.
But why shouldn’t the blog itself try to make money and connections? The answer is of course, that it should! There are several ways to get a blog to make money.
Blog sponsorships – consider having blog sponsors who purchase space on your blog. This is an advertisement for a person or company that is permanent on your site. Most ads that you would find on a blog would be constantly changing based on the reader’s browsing history. Having a sponsorship allows the ad-buyer to guarantee a spot on your blog. Typically these are paid for up front, for a particular time period. You may want to consider sponsorships from companies that are in a related field. This way, your sponsor actually has some hope of people clicking on their ad.
Google AdSense or other ad companies – as I referenced above, most ads are ever-changing, based on the user who is browsing the blog. Google Ads target-markets to specific users by using their browsing history. For example, if someone who is reading your blog was also searching for colleges to attend, then they will likely see ads for colleges. This is good for you, the blog/business owner, because they are more likely to click on that ad, and thus make you money. The more readers that you have and the more your web pages help you customers, the more effective Google Ads will be. There are other similar ad companies, as well. If you want to put this type of ad on your blog, it’s good to research all of the companies that offer the service first.
Affiliate marketing – affiliate marketing is where you endorse or advertise a certain company, product, or service in exchange for a percent of the profit from the sales made from this particular company/product/service. There are many affiliate marketing opportunities. One that is popular is Amazon’s affiliate program.
A blog is a great way to give customers an insight into your company. Drawing new readers and keeping current readers interested is the most important factor in getting your company blog to make money. The more people who read your content, the more that can potentially click on your ad. Having strong content that people want to read and share is the cornerstone of a good blog.
About Megan Totka
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.