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Does Your Small Business Blog Make Your Company Money?1

Google adsense

Guest Post – Megan Totka

When thinking about writing a blog for a business, most people are not thinking about the blog itself bringing in revenue. The objective is usually to draw people in to the website with a good story, where they will then click around and perhaps make a purchase.

But why shouldn’t the blog itself try to make money and connections? The answer is of course, that it should! There are several ways to get a blog to make money.

Blog sponsorships – consider having blog sponsors who purchase space on your blog. This is an advertisement for a person or company that is permanent on your site. Most ads that you would find on a blog would be constantly changing based on the reader’s browsing history. Having a sponsorship allows the ad-buyer to guarantee a spot on your blog. Typically these are paid for up front, for a particular time period. You may want to consider sponsorships from companies that are in a related field. This way, your sponsor actually has some hope of people clicking on their ad.

Google AdSense or other ad companies – as I referenced above, most ads are ever-changing, based on the user who is browsing the blog. Google Ads target-markets to specific users by using their browsing history. For example, if someone who is reading your blog was also searching for colleges to attend, then they will likely see ads for colleges. This is good for you, the blog/business owner, because they are more likely to click on that ad, and thus make you money. The more readers that you have and the more your web pages help you customers, the more effective Google Ads will be. There are other similar ad companies, as well. If you want to put this type of ad on your blog, it’s good to research all of the companies that offer the service first.

Affiliate marketing – affiliate marketing is where you endorse or advertise a certain company, product, or service in exchange for a percent of the profit from the sales made from this particular company/product/service. There are many affiliate marketing opportunities. One that is popular is Amazon’s affiliate program.

A blog is a great way to give customers an insight into your company. Drawing new readers and keeping current readers interested is the most important factor in getting your company blog to make money. The more people who read your content, the more that can potentially click on your ad. Having strong content that people want to read and share is the cornerstone of a good blog.

About Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Media Roundup8

In addition to the little ditties you read here, I have been contributing to other blogs and publications.  I thought that some of these would be of interest as they do look at sales and hey, I wrote them so I have to believe they are worth reading.

Today’s Trucking

As the name would suggest, talks to the vast transport industry.  In this month’s issue, I write about the opportunity for trucking companies to not only cement their relationships with customers, but increase revenues by leveraging their most visible ambassadors, which in their industry is not the sales rep, but the driver.  In a piece titled “Putting The Wind In Your Sales” (page 25) , I look at the upside and means of achieving this.

B2B Sales Lounge

With all the excitement about Trigger Events, it is important to remember that waiting for events to happen has downside, not the least of which is everyone responds to the same events.  While mastering trigger events is important for sales reps, sales professionals need to evolve if they are going to separate themselves from the competition.  In “Don’t Wait – Pull The Trigger” I look at the importance of triggering the type of reactions buyers have relating to specific events without waiting.  Taking a proactive approach and execution in triggering the same reaction an event can but without the crowd.

Sales Bloggers Union

In January we looked at things that need to be said goodbye to in 2011, so it only makes sense to look at things we welcome and say hello to this year.  In “Say Hello to Accountability Baby!“,  I discuss importance and of accountability and its embrace by many companies and sales organizations.  While you are there you can read what the other leading sales bloggers are looking forward to seeing more of in 2011 and beyond.

What’s in Your Pipeline?
Tibor Shanto

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ThatChannel.com – Interview19

As mentioned last week, I can be seen regularly on  ThatChannel.com, always a lively discussion.  In this, my second appearance, it was all about blogging and social media.  You can and will be able to see archives by going to the Media Archive page here at The Pipeline, or on our SellBetter You Tube page at http://www.youtube.com/Sellbetter.

As always, please send in questions or areas that you would like to see discussed or expanded on and I’ll be happy to include them in future discussions.

What’s in Your Pipeline?
Tibor Shanto

Hey, if you liked this post, please subscribe so you don’t miss another post…Subscribe Here to receive posts in your in-box automatically.  Go ahead, do it, click here now!

You May Have Noticed

If you look to the top of the column to the right, you will see that I have been nominated for one of the Top 50 Influential People In Sales Lead Management 2010.  Please take a minute to vote, you can vote for up to three people, so in addition to me, you select two others.  Thank you in advance.

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