One of the realities of today’s economy, and always on work environments, is that we end up having to squeeze 16 hours in to a 10 hour day; and that’s on a good day, others can be worse, and weekends for many are just a chance to slow down, not disengage. People turn to different things to help them cope or keep up, is “multi-tasking”! A cute concept, with so much promise and appeal, yet rarely functional or practical, leaving most behind as a result. In fact it could get so bad, that many don’t even realise how far behind they because they are too busy rolling into the next task. Busy yes, productive, rarely. Which is why you should consider a new alternative, Single Tasking!
Let’s get past whether multi-tasking works or not, it does not. Don’t believe me, check these:Multitasking Damages Your Brain And Career, New Studies Suggest
The True Cost Of Multi-Tasking
12 Reasons to Stop Multitasking Now!
There is no productivity gain, there is just the opportunity to not get all the things you’re doing done right.
To avoid this trap you need to step back and see why you find yourself needing to multi-task to begin with. In most cases it is because we have not planned or assigned sufficient time to high-value activities. Based on what you are selling this will vary, not only in terms of what those high-value activities are, but what percentage of your time need to be allocated to each.
One of the things that stresses people out and causes them to multi-task is that their planning is not aligned with their sales cycle. Not all high-value activities need to be done every day. But they do have to be done at different times throughout the cycle. But at some points in the cycle you may need to spend more time prospecting, others, selling, and at times managing accounts. By looking at things based on the cycle, you will give yourself the right not to do something one day, as long as you have allotted for that activity later in the cycle.
First thing is to list those activities, prospecting, training, internal meetings, account management, selling; some will need to add other things like implementing if that is part of your job, for me, I have to set time aside to deliver the training I sell.
Then figure out which of these activities have to be done entirely in “Selling Time”, that 8:30 to 5:00 when prospects and clients are most likely to see you. Other activities can be executed during “Discretionary Time”. This does not mean that the activity is discretionary, but when you do them is. A proposal can be written at 5:00, probably in a less rushed way.
Then allocate what percentage of your Selling Time needs to be allocated to each high-value activity, then do the same for Discretionary Selling time. And remember this is over the course of you average cycle, not day in day out, no need to bring unnecessary pressure.
Develop the discipline to manage your activities to be focused only on the activity you allocated time to, and you will not be behind the eight ball when the deadline looms. We multi-task because that deadline, drop dead time, is coming and we have to get a whole bunch of things done. You may get them done, but will they be done to the best of your ability or just done?