No one is saying you are lying, I know you are not, but not lying and being believable are two different things. For sellers, it is less about telling the truth, and more about believability; if the buyer doesn’t buy the information and materials to support your offering, no matter how accurate or factual, they aren’t buying.
I understand the challenge for proud marketing and sales professionals, especially those who may be breaking new ground, truly innovative, and driving measurable results for the clients. This leads to bold statement, “Big and Audacious” claims, attention grabbing, but maybe not the attention you are looking for. But if the buyers don’t trust the statement, not only do these statements lose impact, but they could work against you.